Dubbing

Dubbing video into another language, in your own voice

Indian creators discover the same thing at roughly the same point: the ceiling on a Hindi channel is not the quality of the Hindi, it is that the same content in Tamil, Telugu, Bengali and Marathi would reach four more audiences nobody is currently serving well.

Dubbing has always been the answer and has always been too expensive — a voice artist per language, per video, forever. Generated voice changes the arithmetic, not by being better than a dub artist, but by being cheap enough to attempt at all.

It also changes something subtler. A dub artist gives each language a different voice; a cloned voice gives every language yours. For a creator whose channel is built on personality, that is the more valuable property, and it was previously impossible at any price.

The workflow

  1. 1

    Translate the script first, properly

    Machine translation of a spoken script produces written-register text, which then sounds like a document being read aloud. Have a speaker of the target language rewrite it as speech — this is where dubbing quality is actually won, and it is the step people skip.

  2. 2

    Record one reference clip per language you can speak

    If you speak Hindi and Marathi, record a reference in each. Same voice, two references, dramatically better output than cross-lingual generation from one. Voice slots exist for exactly this — five on Starter, twenty on Premium.

  3. 3

    For languages you do not speak, use cross-lingual generation deliberately

    On the multilingual path a voice cloned from one language can generate another. It carries an accent from the reference language, which is sometimes exactly right for a creator dubbing their own content and sometimes not. The Indian-language path does not work this way — for Hindi, Tamil and the rest, use a reference recorded in that language.

  4. 4

    Generate per scene, not per video

    Dubbed audio has to fit picture. Generating scene by scene lets you adjust tempo where the target language runs longer than the source — and it usually does, because translations tend to expand.

  5. 5

    Have a native speaker check it before publishing

    Non-negotiable, and cheap. Cross-lingual artefacts are inaudible to anyone who does not speak the language and immediately obvious to anyone who does. Judging Tamil output with an English ear tells you nothing.

What goes wrong, and what to do about it

The dub runs longer than the original and drifts out of sync.
Translations expand. Tighten the translated script rather than speeding the audio up, then adjust tempo per scene for whatever is left.
The dubbed version sounds like a foreigner reading the language.
That is cross-lingual accent leakage. If you speak the language at all, record a reference in it — a second 12-second clip can reduce the mismatch.
English brand names vanish from the Hindi dub.
The code-mixing failure. Pick Hindi for Devanagari scripts and Hinglish for Roman-script ones, and write brand names in Devanagari yourself where automatic transliteration gets them wrong.
The dub is technically fine and gets no views.
Audio was never the whole job. Titles, thumbnails, descriptions and tags have to be in the target language too, or the algorithm never shows the video to the audience you dubbed it for.

Which plan you actually need

Dubbing multiplies minutes by the number of languages. A channel publishing 20 minutes a month in one language needs 80 to run four — past Starter's 60 and into Premium's 250, which covers about twelve minutes a week across four languages. Voice slots matter as much as minutes here: one reference per language means Starter's five slots cover four languages plus the original.

Full limits are on the pricing page. Every plan includes the same 34 languages — plans differ on volume, voice slots and queue priority, not on capability.

Frequently asked questions

Can I dub a video into a language I do not speak?

On the multilingual path, yes — cross-lingual cloning generates in a language your reference clip was not recorded in. It carries an accent from your reference language, more audible to native speakers than to you. The Indian-language path is different: for Hindi, Tamil, Bengali and the rest, record a reference in that language.

Is AI dubbing good enough to publish?

For narration-led content — explainers, tutorials, documentary-style video — yes, provided a native speaker reviews it first. For drama, comedy and anything where performance carries the scene, a dub artist is still clearly better.

Do I need separate voice slots for each language?

One per language you can record in, which is the recommended setup. Slots are 1 on Free, 5 on Starter, 20 on Premium and 50 on Premium Plus.

Other use cases

Try it for dubbing

Start on the free tier with your own script. If it does not sound right, you have lost five minutes.